What a creative way to promote civil and responsible subway etiquette. I find these animals caricatures to be eye-catching and well designed.

This campaign effectively communicates a cause using the right balance of humor and real-life experiences on a crowded subway. It avoids being preachy while encouraging all patrons to be proactive.

Awesome.

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    luh Singapore ey sai boh?
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    Animales en el metro…
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    pinoys, seriously.
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