I don’t understand where this dog/car thing came from all of a sudden. I thought VW’s Superbowl effort was lame at best compared to Lil’ Vader last year.
However, what do I know?
Obviously there is some statistical info that says people won’t block out cute dogs named Spike. We all love Spike, right?. See Spike run. See spike bark. See Spike do doughnuts on ice.
It might seem trivial but auto dealers and foreign car companies seem to know one important truth.
Americans are suckers for canines.