This African company, Nulaid Eggs, hired an amazing creative team from the Jupiter Drawing Room to warn the good people of Africa about “bad eggs”.

The art direction is spot on and I like how each tyrant’s graphic relates to their respective cultures. However, it’s the copy that cements these ads as being clever and well designed.

It goes like this,

"History’s produced a lot of bad eggs. Thankfully, ours are always good."

Genius.

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    Brilliant! It’s difficult to unify designs while retaining the cultural specificity linked to the historical figures...
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